Campaign Marketing Manager

• A rare opportunity to lead a high performing brand marketing team spanning B2C and B2B across renewables and gas. 

• Join the Kleenheat leadership team within the Wesfarmers Group, with strong opportunities for career development and exposure to major strategic projects. 

• Lead high-profile campaigns and partnerships that directly influence Kleenheat’s brand impact, customer growth and community presence across WA. 

• Work from our brand-new Perth CBD office, with modern facilities designed to support collaboration, creativity and flexibility. 

Kleenheat has been providing energy solutions to homes and businesses across Western Australia for more than 65 years. 

We’re committed to delivering energy for today’s customers and tomorrow’s opportunities, with a focus on safe and reliable products and helpful customer service. 

This is a truly unique opportunity to lead brand marketing for an established and trusted brand in the Perth market. Kleenheat is also well positioned for growth, having recently launched a new solar and battery offer for West Australians.  

We pride ourselves on our values of One Team, Accountable, Customer Focused and Forward Thinking – with an understanding that our success is underpinned by our people.  

About the role 

We’re seeking an experienced Campaign Marketing Manager to take ownership of Kleenheat’s brand, campaign and sponsorship strategy. This is a key leadership role, driving awareness of the Kleenheat brand and customer acquisition. You’ll also deliver sponsorship and community initiatives that give back to the community and reward our customers. Working closely with Kleenheat’s digital and commercial teams, you’ll help shape how customers see, feel and experience the Kleenheat brand. Reporting to the Head of Kleenheat, you’ll be responsible for: 

• Defining the marketing strategy and owning the annual planning cycle for campaign marketing, as well as budget management. 

• Leading integrated campaigns that support acquisition and brand awareness objectives, including creative concepting and development, traditional media buying and campaign rollout.  

• Being the Kleenheat brand guardian, owning the style guide and ensuring all materials developed by agencies and in-house designers adhere.  

• Managing Kleenheat’s advertising, media and research agency relationships.  

• Sponsorships and event activations, including contract evaluation and negotiation. 

• Developing and managing major acquisition partnerships to support customer growth targets. 

• Aligning offline and digital activity to ensure cohesive, impactful marketing outcomes. 

• Managing and develop a high-performing team across campaign, partnerships and creative functions. 

• Monitoring industry and competitor activity and recommend proactive strategic responses. 

• Analysing performance data, report results and present clear recommendations to senior stakeholders. 

• Leading continuous improvement across marketing processes, ways of working and agency engagement. 

About You 

You’ll bring a combination of creativity, commercial thinking and leadership excellence. Ideally, you will have: 

• Tertiary qualifications in Marketing, Communications or a related field. 

• 5+ years’ experience in a marketing or advertising environment at manager level, ideally in a consumer facing business.  

• Strong knowledge of the Western Australian marketing and competitive landscape. 

• Demonstrated leadership capability and the ability to manage multiple marketing disciplines. 

• Expertise in campaign management, sponsorships, partnerships and brand strategy. 

• Excellent communication, presentation, influencing and negotiation skills. 

• Strong project management, budget management and analytical capability. 

• A passion for creative storytelling, brand building and customer-centric marketing. 

• High levels of organisation, autonomy and accountability. 

We value our employees  

At Kleenheat, we have a range of benefits to keep life flowing inside and outside of the workplace. 

• Flexible work options for most roles including start/finish times or working a combination of days from the office and from home 

• Kleenheat’s employee discount off your residential natural gas account 

• Competitive remuneration including allocation of Wesfarmers shares and participation in our annual incentive plan 

• Time for family with parental leave payment up to 18 weeks 

• Ongoing professional learning and development opportunities across our diverse businesses and the Wesfarmers Group to help you progress your career 

• Access to a range of health and wellbeing initiatives including private health insurance discounts, our employee assistance program, annual flu vaccinations, support resources and our safety-first culture 

• Salary sacrifice opportunities, including novated lease vehicle packaging 

• Access to benefits across Wesfarmers including staff discounts at Bunnings, Kleenheat, Kmart, Target, Officeworks, Clear Skincare Clinics and Wesfarmers sponsored arts events 

Why Kleenheat 

We welcome people with different skills, and life experiences and encourage individuals from diverse backgrounds to apply.  

We pride ourselves on developing and supporting people and recognise the importance of flexibility. When you apply, please let us know if you are seeking a flexible employment. 

We are committed to building an engaged and talented workforce that is representative of the people who live in the communities where we operate. Fostering an environment where diversity of thinking, skills and experiences are embraced, delivering innovation and better business results. We welcome and encourage people from diverse backgrounds and particularly, Aboriginal and Torres Strait Islander people to apply. 

WesCEF operates across multiple locations, with our two major hubs in Kwinana and Perth CBD.  

Applications close: 5pm AWST 9th January 2026 

Our recruitment process considers your alignment to our company values and the requirements of the role. We also have several checks which may be conducted to demonstrate your suitability for the role including but not limited to psychometric assessment, police checks, medical, drug and alcohol testing, right to work check, qualifications, due diligence and/or reference checks. 

We reserve the right to commence the recruitment process prior to the closing date. Therefore, it is recommended to apply as soon as possible. 

We respectfully ask that no agency resumes be presented at this stage.